Theories are found, yet Rada’s unique way of the implementation creates the edge. Edutainment is our motto.


We believe that businesses thrive when they have a team who can professionally represent their brand and identity.
Rada offers extensive courses that help in professionally representing your brand and identity, in an effective communication way.
Trainers are internationally accredited by:

Chartered Institute of Public Relations (CIPR) in the UK

American University in Cairo (AUC)

The International Public Relations Association (IPRA)

The Arab Administration for Development (ARADO), a division of the Arab League.

The modules of highest demand

PR & Communication Module

This module includes an introduction to PR & Communication, planning a communication campaign, and reputation management

Issue & Crisis Management Module

This module includes an introduction to issue and crisis management, crisis communication, readiness plan, creating a crisis manual, crisis simulation, and media training during crisis.

Media training Module

Rada’s instructors train you on how to speak to the media, taking you through the media scene and its updates, conducting interviews that escalate from simple straight forward interviews, up to aggressive and attacking ones, putting the interviewer in a real life situation with real stress.

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