Our edge is that we are a local agency, understanding all the dynamics of the Egyptian market and the media landscape, while following the international standards in the industry.
Rada was founded in 1982. It is one of the leading public relations agencies in Egypt, specialized in communication strategies and reputation management.
While celebrating our Golden Jubilee, we hold on to our vision, heritage, legacy and delivering the most up-to-date communication practices.
Rada utilizes its global experience to deliver highest standard modern field practices.
The 5 disciplines represent the foundation of
Rada’s strategic approach towards public diplomacy with specific emphasis on the adaptation and implementation of best practices in our clients’ communication mix
This team is here to take you through a journey, that begins with creating awareness, consideration to your service, affinity, and up to your final destination of advocacy.