About Us

Our edge is that we are a local agency, understanding all the dynamics of the Egyptian market and the media landscape, while following the international standards in the industry.

Rada was founded in 1982. It is one of the leading public relations agencies in Egypt, specialized in communication strategies and reputation management.
While celebrating our Golden Jubilee, we hold on to our vision, heritage, legacy and delivering the most up-to-date communication practices.
Rada utilizes its global experience to deliver highest standard modern field practices. 

What We Do

The 5 disciplines represent the foundation of
Rada’s strategic approach towards public diplomacy with specific emphasis on the adaptation and implementation of best practices in our clients’ communication mix

Communication & Public Relations

Rada takes public relations to the level where it belongs, reputation management.

Digital and Social Media

We manage “communication” in digital communication. Setting up strategies and making sure they are executed at the best level.

Media Monitoring and Analysis

Rada’s 24/7 services monitor brand reputation by analyzing mentions across print, audio, visual, digital and social media outlets.


Rada offers extensive courses that help in developing the necessary skills needed for productive communication.

Event Management

Rada’s event management services take our clients’ objectives to outstanding levels of performance. There is always something fresh that we add to the table of events.

Global Affiliations

Meet Our Team

This team is here to take you through a journey, that begins with creating awareness, consideration to your service, affinity, and up to your final destination of advocacy.