The confusion is astounding. The word communications with an “s” refers to things like telecom, phones and other technologies that allow us to hold a conversation.
Rada is a reflection of 50 years of my hard work and dedication. It is my absolute pride to pass this legacy on to all of the people who work in the field of communication.
My rewarding moments of success are earning the title of the Iron Lady of Egypt, and being recognized by our President Abdel Fatah El Sissi
The 5 disciplines represent the foundation of
Rada’s strategic approach towards public diplomacy with specific emphasis on the adaptation and implementation of best practices in our clients’ communication mix
Rada utilizes its global experience to deliver highest standard modern field practices.
At Principal, bribery is never permitted as Rada Public Relations has zero tolerance for any corruption in business activities. We will not seek to influence others, either directly or indirectly, by offering, paying, or receiving bribes or kickbacks, or by any other means that is considered unethical, illegal, or harmful to our reputation of honesty and integrity.